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HUGO BOSS Group: HUGO BOSS releases star-studded campaigns for BOSS and HUGO
HUGO BOSS RELEASES STAR-STUDDED CAMPAIGNS FOR BOSS AND HUGO AS PART OF ITS COMPREHENSIVE BRAND REFRESH
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BOSS Reveals New Brand Identity
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Is HUGO still the BOSS? Investigating the reciprocal effects of brand extensions on brand personality of luxury brands - Ian Phau, Insa-Mascha Matthiesen, Anwar Sadat Shimul, 2021
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HUGO BOSS Releases Star-Studded Campaigns For BOSS And HUGO As Part Of Its Comprehensive Brand Refresh — SSI Life
THE HUGO BOSS BRAND
Visible Business: Hugo Boss brand portfolio (2008)
Hugo Boss Brand & Marketing Strategy - neuroflash
BOSS Reveals New Brand Identity
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Vogue Business Index: How Hugo Boss bounced back and the role of creator relationships in boosting Index scores | Vogue Business
HUGO BOSS Group: Strategy
HUGO BOSS's Newest Campaign Stars Girl Boss's Hailey Bieber And Kendall Jenner, And More!
Branding agency and brand strategy – Brandpulse – Zurich | HUGO BOSS: Boost Brand Relevance
